Selling Your Home with The Tom Williams Group

Your home is very likely your largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. When you're ready to sell it's important to have superior representation from a well-respected realtor who knows how to maximize the value of your home before the sale and manage the transaction with efficiency and professionalism. The Tom Williams Group is all that and more.

Our top priority is to provide you with comprehensive, efficient, and professional services customized to your specific needs.  Market analysis, absorption rates, list price/sales price ratios, DOM studies, ready-to-sell assessments plus more will be utilized to strategically market and showcase your home. We will provide you with on-going communication and easy accessibility, and our “bulldog” negotiating skills are second to none.

Plus, you will benefit from our dedicated network of financial professionals, skilled tradespeople, and closing specialists who have the knowledge and resources to manage every aspect of the sales process and maximize your selling experience. Contact Tom, Ginger, Kathy or Monica and let's get started with a "Pre-selling Consultation."

Getting Ready to Sell Guidelines

Now that you are getting your home ready for sale, it’s important that you begin thinking of your home as a “product.” It is now a commodity with a lot of competition. To gain the competitive edge, your house must be priced right and look better than any other property for sale.

Before you go to market you must …
  • Clean, clean, clean! Clean until it’s Q-tip clean. If you’re not sure it’s clean enough, we will be happy to give you an honest assessment. 
  • Organize, organize, organize! Clear out and organize closets, cabinets, basements, attics, and garages. Consider renting a storage unit to store any accessories, toys, garage, basement or attic items and furniture you can live without. You want to showcase your home, not your things. Clearing out will make your home seem larger and will enable buyers to imagine their own items in place.
  • If the buyer can smell it, you can’t sell it. We often become accustomed to odors in our own homes so allow us to give you an honest “nasal appraisal.” The most offensive odors are cigarette and pet odors. Many people will not even enter a home if there is a strong odor or if they are allergic. For particularly difficult odors, an ozone machine can help. Do not use candles or fragrance oils to mask the odor. You’ll just end up with flower-scented odors.
  • There is nothing more revealing than the state of your kitchen. Wash cabinets and drawers, clean stoves, refrigerators, microwaves, dishwashers, vent hoods and filters, washers and dryers inside and out. Even if you are not leaving these appliances, buyers may peek and will have more confidence in the overall condition of your home if everything is spotlessly clean. Don’t forget to replace appliance bulbs if they are burned out.
  • Cleanliness in the bathroom is crucial. Scrub floors and woodwork – remember aerosols, hair sprays, perfume and other products stick to these surfaces. Polish sinks, faucets, mirrors, shower doors, and tile until they are gleaming and any damaged caulk or grout.
  • Replace worn carpet with light-colored short plush. At the very least, have them professionally cleaned. We do not believe in offering a “carpet or decorating allowance.” In most cases buyers only know what they see, not the way it’s going to be.
  • Make sure all light fixtures work properly and have working bulbs. This is especially important in dark places like attics, basements, hallways, and closets. Repair or replace broken switches or switch plates. Note you may need to add GFI outlets in bathrooms, kitchens and laundry rooms.
  • Use our help in determining if paint colors or wall decorations will distract buyers. Generally neutral colors are best, but some fashionable colors are okay.
  • Repair and repaint cracks, holes, and nail holes in ceilings, walls and woodwork. If repainting isn’t necessary, wash finger prints, animal spots, grease and other residue.
  • Vacuum and wash baseboards, stairs, doors, especially paneled doors, bookshelves, mantels, and windows. Pay special attention to woodwork and walls in bathrooms where hairspray and other aerosol products may stick.
  • Don’t forget hard-to-reach items like blinds, ceiling fans, chandeliers, niches, shelves, and tops of draperies, especially if you can see these from the upper floors.
  • Limit the number of plants and keep only those that are healthy and clean. This is not the time to be a plant doctor and nurse old plants back to health.
  • Clean out your fireplace. Clean and polish glass doors if you have them.
  • Reduce the number of family photos and pictures on walls and shelves. Hang remaining pictures so the center is at the eye-level of the average woman’s height.
  • Wash all windows and make sure they operate freely. Replace or repair any screens, storms, broken panes or windows with broken seals. Keep all blinds and curtains open during the day to let in light and views
  • Curb appeal is everything. Occasionally, buyers will not even go into a house if they don’t like how it looks on the outside. Your home must be neat and well-presented to get buyers in the door.
  • Pretend you are a buyer and have never seen your house before. Is your driveway cracked? Is the paint peeling? Is there a woodpile stacked next to your house? Are the bushes overgrown? Is your lawn full of weeds or unmown? Is there a wasps’ nest under the gutter? Are the garage doors crooked or dented? Is your deck dirty? Are sections missing from your fence?
  • Pay particular attention to the front entrance and doorway. Red, black or dark green are good choices for door colors. Plant flowers or add cheerful flowerpots. But don’t over-do the tchockies – we want buyers to focus on the house.
  • The exterior color and condition of the paint is just as important as the interior. Make sure the color is pleasing to a multitude of buyers and re-paint any areas that are stained or peeling. If needed, glaze any windows and repaint as necessary.
  • Clean, sweep and remove oil stains from your driveway. Repair cracks and re-seal if needed. Freshen a gravel drive by adding a light layer of crushed stone. Keep walkways clear of debris, snow or ice. If you have a basketball hoop, be sure it’s in good condition.
  • Trim bushes to below window height and keep tree limbs away from your house. Remove any dead or dying plants or trees. Keep flowerbeds weed free, add a fresh layer of mulch and plant cheerful flowers.
  • Make sure your lawn looks healthy and weed-free. Mow your grass weekly during the growing season. Rake leaves and other debris. Don’t forget to keep the doggie-doo picked up.
  • Make sure the roof and gutters are clean and in good condition. Check for wood-rot on soffits, eaves and siding.
  • If needed, have brick or stone tuck-pointed or repaired, especially on chimneys.
  • How does your patio or deck, outdoor furniture, grill or children’s play areas look? Keep them clean and toys, sports gear or yard equipment to a minimum. You may need to power wash your deck or wood fence to freshen up discolored or stained wood.